Central Cee and 21 Savage Release "GBP" Official Video

The track, an abbreviation of Great British Pounds, showcases the duo flexing their financial prowess and street credibility over a hard-hitting beat.

Central Cee's punchy flow and razor-sharp delivery pair perfectly with 21 Savage's signature laid-back menace, creating a seamless transatlantic synergy. Lyrically, the two trade verses about loyalty, hustle, and the universal language of getting to the bag. It’s a global flex, but it’s also a reminder of where they came from and the grind it took to get here.

With Cole Bennett at the helm, the visuals take this transatlantic banger to a whole new level.Directed by the visionary team behind Lyrical Lemonade, the video is a masterclass in style and storytelling. Bennett’s signature touches are all over the project—vibrant color palettes, seamless transitions, and dynamic framing that bring the swagger of “GBP” to life. Shot across both London and Atlanta, the video captures the raw essence of Central Cee’s UK roots while blending in 21 Savage’s undeniable Atlanta grit.

The visuals are as polished as the track itself, with moody lighting, fast-paced cuts, and an aesthetic that screams luxury without losing touch with its raw roots. Dripped out in the latest designer fits and jewelry that gleams like trophies, Central Cee and 21 Savage embody the track’s theme: making pounds and dollars while staying true to their origins.

For Central Cee, this collaboration is yet another milestone in his meteoric rise, solidifying his spot as one of the UK’s leading voices in global hip-hop. Meanwhile, 21 Savage continues to flex his versatility, proving why he’s one of the most consistent hitmakers in the game. Together, they’ve delivered a track that’s equal parts banger and blueprint—showing the power of unity in hip-hop, regardless of which side of the Atlantic you’re repping.

Fans can’t get enough, with the video racking up almost 1 million views within hours of its release. Social media is already ablaze with reactions, as listeners praise the chemistry between the two artists and the track’s undeniable replay value. Whether you’re running up streams or blasting it on the speakers, “GBP” is the currency hip-hop didn’t know it needed.

Watch it, stream it, share it, and get in your bag—because “GBP” is more than just a song. It’s a statement for both Central Cee, and 21 Savage.