Don Q Releases “What Up” Visual

The Bronx native evokes Jadakiss and Dipset-like nostalgia, while also interpolating 50 Cent’s “What Up Gangsta,” within the song’s hook. Don delivers a taste of all the elements of the Beast Coast with this latest release and combines it with clear-cut visuals that really drive home the authenticity of his lyrics. 

“Tell me why they sending insults, I got youngin’s shootin off of impulse.” Don Q has made a career out of rapping about the street life and “What Up” is the next page in this his continuing story.

“What Up,” is a great combination of clean production, witty bars, and genuine stories, making it a great follow up to his recently released project “Double or Nothing.” 

Don raps, “Got pressed with the rocket and traveled to court, but I couldn’t dribble on it. All my rhymes, I’m expressing my thoughts, I can’t put no fibbles on it.” The focus on lyricism shows Don Q’s appreciation for classic Hip Hop and the relics of New York’s past. Flowing from bar to bar, he shows an innate ability to speak on different subjects, all the while intertwining them into one complete story. Focusing on consistency that isn’t often found within this generation of rap, and it shows with the quality of Don’s tracks. 

The aforementioned authenticity of the lyrics and his overall delivery are what make this song stick. The visuals also do a great job of portraying the setting that Don Q is trying to create. Teaming up with director Starr Mazi, Don Q represents his love for New York between posting up at a corner store and occupying an empty New York Street.

From the first tape, had to show these n****s what the wordplay ‘bout. We used to serve yay in the trap house with the work laied out.

Hailing from the neighborhood of Highbridge, Don Q comes from a background of battle rapping, which can be heard in his music. Drawing inspiration from SMACK DVD’s and being heavily influenced by mixtape era emcees like Lloyd Banks, Fabolous and Cassidy. It was in 2016 when Don took the industry by storm alongside A Boogie wit da Hoodie, releasing their mixtape “Highbridge the Label: The Takeover Vol. 1.” Following his initial blow-up alongside A Boogie with their hit single “Bag On Me,” Don Q took solo turns with “Don Season,” “Don Season 2,” and “Don Talk.” 2020 marked the reunion with A Boogie, collaborating with Lil Uzi Vert on “Flood My Wrist” which amassed millions of streams. Servicing his fans, Don Q has kept the masses satisfied with his freestyle over Drake and Rick Ross’ “Lemon Pepper Freestyle,” as well as a surprise track in “Law & Order.”

The release of “Double or Nothing” shows the Highbridge rapper’s desire to cement himself as a staple in the New York rap scene. What’s next for Don Q? Keep up to date with us here at Vuulm to find out.