The record is a powerful statement on the war he’s raging, standing in his beliefs, fighting, and speaking on his values and the social issues he’s dedicated to. The passion is evident, but Ace Hood is also transparent in his trials and opposition, “I know you pray I don’t succeed some people waiting on it,” but the rapper is faithful, “but as I walk through the valley in the shadow and death know every weapon formed against me was the test to myself.”
The video, directed by Alex Heider, is set in a cathedral. Ace Hood as the priest in one scene and surrounded by masked military men in the other, demonstrates the contrast of battles he endures—one spiritual and one physical.
M.I.N.D represents memories, traumas, and experiences—both good and bad that have shaped Ace Hood’s views. The project is a declaration to release the memories connected to self-limiting beliefs. Ace Hood states in a press release, “memories that stuck with me the most are the ones where I learned profound lessons or came to a realization about myself.”
Amid a career that includes platinum singles, Top 10 albums, and all-star collaborations, Antoine McColister pivoted during the mid-2010s to focus on longevity. A series of mixtapes and 2020’s Mr. Hood affirmed that Ace’s dive into being an independent artist was worth the hardships, with tracks like “We Ball” going gold with over 75 million streams.
Like another recent hit, “Finding My Way,” suggested, Ace Hood has accessed his power and is helping others to do the same—spiritually, mentally, and physically. His decision to go independent is propelling the artist into new territory. Tunnel vision and talent paired with a relentless desire to inspire is what makes the rapper a force that’s here to stay.
Ace Hood